Key contributions:

• Redesigned progression systems multiple times with a strong focus on early-game onboarding and player retention. Took ownership of optimizing core systems including level progression, feature and content unlocks, reward structures, motivation pacing, and in-game economy to enhance player engagement and overall game performance.​

• Designed, executed, and analyzed multiple A/B tests to drive data-informed design and feature decisions, translating insights into measurable improvements in user experience and engagement.

• Led collaboration with game designers to develop new in-game elements, overseeing their production from initial concept to full implementation from a level design perspective. Acted as the primary level design representative in discussions, defined functionality constraints to ensure consistency with the overall game, and validated feasibility through prototyping and conducting team playtests.

• Led end-to-end release processes for all level content, collaborating closely with developers to ensure smooth deployment. Managed the entire design-side workflow independently, overseeing all aspects of level releases.

• Served as the primary point of contact for all level design–related community posts, collaborating closely with the marketing team to create engaging content that increased forum engagement and strengthened player interaction, while also providing valuable player feedback to inform overall game improvements.​

• Worked in close partnership with developers to identify, prioritize, and resolve bugs while continuously improving workflows and core systems. Actively contributed to optimizing technical pipelines, streamlining processes, and implementing design-driven enhancements that improved overall system efficiency and team productivity.